Keljon Puusepät

Keljon Puusepät is a five-person joinery in Keljo, Jyväskylä. It makes made-to-measure kitchens and wardrobes from birch plywood and solid wood and installs them itself, with a delivery time of 8–10 weeks.

Finnish joineries’ sites usually have a slogan and an image carousel but not a single price. Someone planning a kitchen wants to know first what it costs and when it can be ready.

The backbone of the site is a numbered kitchen register. Every job has a number, a place, a year and the actual price, and the same number is burned into the sink cabinet for servicing. The prices page has a table by kitchen length, a calculator and one kitchen itemised line by line. The identity has two main colours, light birch and dark oak, and one type family in two widths.

1. A price range before the callA price table by kitchen length and a calculator answer the most common question.
2. Enquiries arrive at the right timeDelivery time and the next free workshop slot are visible, so clients know to book in time.
3. The work serves after installation tooThe numbered kitchen register and care instructions help the client years later.

• Name, K logo, colours and typography
• Numbered kitchen register and archive since 2016
• Price table, calculator and one itemised kitchen
• Care instructions, guarantee and payment instalments

On a phone the very first view shows the delivery time and the price range, and the bottom of the menu has the workshop’s phone number and the quote request.